Prepare material and programs for current session based on data from last session. Introducing a new product into the market is called ________. What are two important benefits provided by retailers? The LMX-7 questionnaire used for measuring the quality of LMX relationships: 60. The concept of ________ is the set of resources that inheres in the structure of relations between members of the group, which helps them get ahead. During the creative process, Taco Bell considered a number of different slogans, finally setting on Live Mas! Level of service is one method of classifying retail outlets; the highest level is known as __________ service, and the lowest level is called _______ service. Under which of the following conditions is a learning environment most needed? A. A local cafe has decided to buy its salad greens only from those growers that produce it organically. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Which of the following is the best marketing strategy for promoting Betty Crocker products using social media? Tiffany & Co. is a luxury jewelry brand. Bombay Gifts divides its markets into units of nations, regions, and cities. It is most accurate to say that successful niche marketing relies on a firm's ________ and its ________. A retailer is an intermediary that sells to ______. Assume all the facts given except the change in the beta coefficient. In the five-step crisis risk assessment model, ________________ can be used to test employees' responsiveness and sensitize the organization to any potential crisis. E. When communicating with its target audience, Taco Bell considered each of its ________, including social media channels, packaging, point of purchase displays, and advertising. A company's market offering usually includes some support services. The ________ requires sellers to provide detailed nutritional information on all prepackaged food products. Marketers create value for customers when they develop products that allow consumers to satisfy their needs and wants through exchange relationships. Determine the facts in an unbiased manner. B. trademark. Service productivity can be managed by increasing the quantity of service and giving up some quality. \begin{matrix} Could you afford those payments? The researcher discovers that two participants in the study researched the product and how it worked before participating in the experiment. 71. New product development begins with a systematic search for new product ideas through idea generation. Study with Quizlet and memorize flashcards containing terms like Philosophical assumptions about methodology are basically concerned with:, Social Science theories of research include all of these, Post positivist research has which of the following characteristics except: and more. This offering is called an augmented product. Read with Us is a local bookstore and caf that just received a big box of donations filled with titles such as Winnie the Pooh, Curious George, Harold and the Purple Crayon, and Horton Hears a Who. This slogan suggests Bud Lite used which type of segmentation? Lack of product differentiation is a common reason that new products fail. ________ occurs when two established brand names of different companies are used on the same product. Stores such as Bass Pro Shops focus their attention on consumers who like to fish, hunt, and pursue other outdoor activities. Research Methods Exam 1 ch. -They would market to fans of the Vikings. As an online subscription retailer, Fabletics sells most of its athletic wear online, which means that marketing decisions related to ________ are most important. Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically. When a firm employs a differentiated targeting strategy, it simultaneously pursues several different market segments. They are faster and more economical transportation, the advent of electronic communication, and A. mass marketing. In the narrowest sense, quality can be defined as ________. As part of its integrated marketing communication strategy, Taco Bell utilized commercials aired during the Super Bowl. These all are important so you can engage your companies and help find solutions to what they need to improve on so they can be more successful. Which of the listed choices is a very important positioning task? The highest level of distribution density in which products and services are placed in as many outlets as possible, is known as _____________ distribution. A. applying a set of skills to find information about a controversial topic. Because your leader is an authoritarian leader, you know that he prefers ____ followers. Green Leaves seeks to encourage increased use of reusable bags by creating a new market space for "shoppers with a conscience." Neiman Marcus claims superior quality, performance, and style. Leaders aspire to build the same positive relationship with each follower. Blair Housewares wants to add new lines of products to its 46-store chain. Which condition is missing? Assume that Body Glove paid Kylie Jenner to wear its 80s throwback hot pink one-piece swimsuit on her vacation in Mexico with an expectation that Kylie would be photographed in the Body Glove swimsuit and appear across social media channels. Winnipeg Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past. encourage consumers to shop exclusively at the retailer that sells them, creating a competitive advantage. CSR programs are the sole responsibility of the marketing department. The attributes a consumer considers important about a certain product are referred to as, If consumers think about their previous experiences with a product or a brand when shopping for products, this is referred to as. A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. Which of the following may be delegated? Where he used to be able to save money each month, now he barely has enough to pay his bills. Which group determines a product's position relative to competing products? Which of the following does your text mention as important? While most of Divine Cocoa's competitors produce only milk and dark chocolate varieties, Divine Cocoa sells more than 50 different varieties of flavored chocolates. The mix of retailers at the Mall reflects the ________ element of the retailing mix. Through training or practice, all of the following are suggested ways to acquire or enhance charismatic qualities EXCEPT: 84. If the management team needed to hire a product manager to manage Body Glove's new line of shoes for men and women, which social media network would be the best source of leads? In periods of inflation, the purchasing power of money declines. Behavior that coveys an ideal future that is much better than the present. What do the letters in SWOT stand for? Live Mas! B. trademark. Revel Ecce Motors, an automobile dealer for Xoin Automobiles, sold 25 cars in January 2014. In the RYAN'S RUNNERS MINI CASE, the process of dividing the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers, is known as ________. A course of action that is directed to achieve an intended goal or set of goals is the definition of a: The marketing strategy created for a cell phone accessories company was put together after conducting a SWOT analysis which looked at the company's internal strengths and weaknesses and external opportunities and threats that it faced. Study with Quizlet and memorize flashcards containing terms like A banner ad appears on your favorite website is an example of what marketing tool?, The term that best describes the process of identifying, satisfying, and maintaining customer relationships is, Which of these steps assist a business in making its products more effective? Babbel is a subscription-based language learning app available in 14 different languages. Catering such events keeps the restaurant engaged with the interests of the community and attracts new customers. In a service business, the customer and front-line service employee interact to create the service. After World War II, this organization helped to stabilize the world's economic system. Sending out coupons for 10 percent off all purchases between 2:00 p.m. and 4:30 p.m. during the winter quarter would target potential, Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands. A) vertical integration B) market development C) diversification D) market penetration E) product development, Under Armour's recent expansion into the digital personal Department stores carry narrow product lines with deep assortments within those lines. Paper, pencils, lubricants, paint, nails, and brooms are examples of ________. One of Amazon's recent innovations is the development of unmanned aerial drones that allow Amazon to provide its customers with faster delivery servicein some cases, 30-minute delivery. Professionally managed and centrally coordinated marketing channels that are designed to achieve channel economies and maximize marketing impact are known as _____. Few people can afford the best in everything they buy. For each segment, it usually. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The ______ provided by retailers that create value for consumers are time, place, form, and possession, Five of the 40 largest businesses in the United States are. b. Consumer behavior includes the behavior that consumers display in searching for, purchasing, evaluating and disposing of products and services. The service-profit chain is the set of all product lines and items that a particular seller offers for sale. Follower influencing characteristics include all of the following EXCEPT: 72. The encouragement of systems thinking: 81. Many companies now use the Internet to provide product ________. Sales must be estimated before costs can be estimated. C) people with a similar want for a particular product or service. According to the authors, when does a company typically invest in test marketing? 55. realizing that driving a car was the only practical way to get to work. Items are produced at a high quality, with a focus on adding value. Which company has tried to turn controversial marketing campaigns into an asset. Which demographic segmentation variable did Josiah consider in this case? The impossibility of a barber storing haircuts for later sale is an example of which of the following? This represents the form of segmentation called ________ segmentation. current market share and the market's growth potential. During the introduction stage, a company that acts as a market pioneer should execute a launch strategy that is part of a marketing plan for the product's entire life cycle. Taylor is demonstrating. This variety is called its product line. A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear c. In addition to the change in part b, suppose investors risk aversion declines and this, combined with the decline in$r_{RF}$, causes$r_M$to fall to 8%. Marketing myopia causes companies to focus on crucial changes in the marketplace as they look through the window rather than into the mirror. Study with Quizlet and memorize flashcards containing terms like A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________. the use of translation programs that allow customers to view websites in their own language. Shampoo marketers rate buyers as light, medium, or heavy product users. Linda often works from home and uses her home e-mail This is an example of a value exchange. Consumers can show their allegiance to brands, stores, or companies. What are two of the most meaningful measures of retailing's impact on the global economy? C) people with a similar want for a particular product or service. Which statement best differentiates the place and promotion elements of the marketing mix? This activity is called business product development. Build a community, generate leads, drive traffic. A) vertical integration B) market development C) diversification D) market penetration E) product development, Under Armour's recent expansion into the digital personal making sure the product provides value to the customers that will be using it. A(n) ________ is an intermediary who sells Hope Springs' bottled water to retailers such as The Coffee Collective. D) Marketing involves satisfying customers' needs. These actions are common among firms that utilize a(n) ________ growth strategy. B) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and The selling concept does not consider customer satisfaction because consumers who are aggressively induced to buy products they do not want or need will not buy them again. Her goal is to one day help advance Hawking's theory on cosmology with a more contemporary take on the relationship between the general theory of relativity and quantum mechanics. When starting a presentation, what is the first crucial step to take? What are the three general types of retail ownership? What are the stages, in correct order, of the product life cycle? Product support services identify the product or brand, describe several things about the product, and promote the product through attractive graphics. To enhance the success rate of an SMT, top management should do all of the following, EXCEPT: 95. A company can stretch its product either upward or downward, but not both directions. Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies. A. When Samsung incorporated twitter comments about the iPhone into its advertising pitch, it was taking advantage of which facet of the interactive exchange? The focus is on the quantity of dyads. E) 137. B) Marketing involves managing profitable customer relationships. What is this segmentation method called? the moral standards expected by a society. 79. Study with Quizlet and memorize flashcards containing terms like Which of the following is true about quantitative survey research designs? Many logistics costs are interrelated; for example, increasing inventory costs with additional warehouses should result in ______. Study with Quizlet and memorize flashcards containing terms like Amazon.com has the following rights: to make a profit for its stockholders; to market a wide variety of products; and, to compete with other online retailers. Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is characterized by the merchant's ability to match purchase recommendations to one's needs and customize products and advertisements so the customer feels unique and valued? Stores like Cabela's, REI, and Bass Pro Shops that cater to outdoor enthusiasts' most likely use which type of segmentation strategy? 71. A B2B company wishes to develop a strong relationship with its high lifetime value business customers. Some products that have entered the decline stage have been cycled back to the growth stage through ________. 140. Coupons would be great for students because it gives them incentives to always go there if every time they want something they have a coupon they can use. What is Evanecs percentage flotation cost, F? Team ______ is the creation of something valuable, useful, and novel by individuals working together in a complex social system. When challenging a leader's flawed plans and proposals, it is important for the follower to: 71. According to Kelley's model of follower types, Belinda is a conformist follower, someone who carries out orders without considering the consequences of those orders and does anything to avoid conflict. A company or market offer can be differentiated along the lines of product, image, services, channels, or ________. Study with Quizlet and memorize flashcards containing terms like Which of these statements is true about the field of organizational behavior? ________ refers to the development of a distinct image for the product in the mind of the consumer. 3. Immediately, the boys fight over the Gatorade, showing that it is clearly the best choice. A) the production orientation B) consumer behavior C) narrowcasting D) positioning E) the marketing mix, Which of the following is 62. Much like traditional television advertising, digital technologies allow for two-way interactive exchanges between customers and marketers. Rewind is appealing to a segment of the market that do not own smartphones and are not inclined to download music off the Internet. Ryan runs a store that caters to athletes. Cookies are used to track who is interested in what online and sold on exchanges like ________ to other companies who are interested in targeting people based on their interests. The manager noticed how some individuals seemed to flourish and perform better than others, and began to evaluate his own relationships with the individuals, rather than just the way he led the organization "in general." Which key functional area would be most affected by this lack of growth and Which of the following provides the most reliable picture of a country's purchasing power? The box is bright yellow and the quantity of food contained within it is small. Mabel Lu is planning to buy a new washing machine. to ensure businesses don't take advantage of consumers. C) Marketing emphasizes selling and advertising exclusively. Body Glove's social media managers have been creating a series of lifestyle videos that highlight the benefits of physical fitness and yoga through its "Create Happiness" campaign. E. lessening of Valdivo Inc. is a manufacturing firm that specializes in sports-related equipment. \text{Return on equity (ROE)} & \text{8.0\\%}\\ This is accomplished by. 85. A product's position is based on important attributes as perceived by ________. A ________ is a detailed description, drawing, or prototype of that idea that can be shown to potential customers. Independent ownership, corporate chain, and contractual systems are the three general forms of ______. Potluck participants bring a variety of dishes to share with family, friends, or coworkers at these events, but it is easy to forget to take the bowl that you brought home with you. A marketer focuses on several commonalities among all consumers. This action correlates with which type of marketing growth strategy? Calculate Caulders profit margin and debt-to-capital ratio assuming the firm uses only debt and common equity, so total assets equal total invested capital. Study with Quizlet and memorize flashcards containing terms like A collection of 1,000 images is considered structured data. In this marketing channel, Amazon.com would best be classified as a, One of the major drawbacks of online shopping is the lack of instant gratification because consumers must wait for their products to be delivered. They are faster and more economical transportation, the advent of electronic communication, and A. mass marketing. 69. Which of the following is consistent with the societal marketing concept? In the CAR MINI CASE, Ford's business approach exhibited a ________. All of the following are characteristics of charismatic or transformational leaders EXCEPT: 89. The target market for Kraft Lunchables is most likely: moms with school-age children who pack a simple healthy lunch for them. and more. 88. The term that best describes the process of identifying, satisfying, and maintaining customer relationships is. The text states that managers fail to delegate for all the following reasons EXCEPT: 75. Study with Quizlet and memorize flashcards containing terms like The name, term, symbol, design, or any combination of these that a firm uses to identify and differentiate its products is its A. label. All of the following are disadvantages of team-centered decision-making EXCEPT: 79. Which of the following best describes market segmentation? The following also apply: $\mathrm{r}_{\mathrm{M}}=9 \%, \mathrm{r}_{\mathrm{RF}}=6 \%$, and $\mathrm{D}_{0}=\$ 2.00$. In the context of a supply chain, customer ____________ is the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. What specific strategy would you recommend? Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter. B. trademark. To introduce its products to more markets, a small startup company that produces lip balms is using a differentiated marketing strategy and targeting three main market segments. By studying its less loyal buyers, a company can detect which brands are most ________ with its own. The major purpose of test marketing is to provide management with the information needed to make a final decision about ________. After extensively surveying its existing market, a car manufacturer learns that its customers are seeking alternative fuel vehicles to the conventional gasoline-run cars they currently own. This is an example of ________. ____ is the process of assigning responsibility and authority for accomplishing objectives. Drink to Your Health wants to introduce a new line of rice-milk based smoothies to its menu, but wants to make sure that enough people would like it enough to order it. Those in favor of socially responsible marketing call on marketers to adopt the societal marketing concept, which requires marketers to ________. focus on satisfying the needs of the customer. copyright., A successful brand adds value to organizations in many ways, but which of the following is NOT one of those ways? Linda often works from home and uses her home e-mail 1. The Live Mas! 54. Study with Quizlet and memorize flashcards containing terms like Which of these statements is true about the field of organizational behavior? Consider your audience and what their needs are. Influential factors in creating a store's atmosphere. Concept testing works best with people who are familiar with the new idea and the new product's purpose. An example of a company that applied the production concept in the early twentieth century is ________. He will only look into purchasing a brand made in his home country because he believes that doing so is the appropriate and moral thing to do. B. applying a set of skills to understand and evaluate information. 5. Fulfilling product shipments C. Encouraging customers to make purchase decisions D. Finding the best ways to reaching those customers with product information, True or False: The customer should Which of the four disciplines that helps shape our understanding of consumer behavior is defined as the study of the human mind and the mental factors that impact behavior? 58. Should the short-run effects on EPS influence the choice between the two projects? This is an example of ________ segmentation. Which of the following accurately represents the 4 Ps of the marketing mix? After a planning session with the marketing and sales staff, you issue a memo to upper management recommending psychographic segmentation. Also, do you believe what you do? GDP declines for two or more consecutive quarters. The best way to mitigate the negative consequences of any crisis is by: 49. Anomaly is the agency that believes in asking the right question, true or false? 66. Business and consumer marketers use the same set of variables to segment their markets. Direct competition occurs when a product provides alternate solutions to the same market. What default privacy settings should be built into a website? Which of the following would best represent an opportunity in his SWOT analysis? In the RYAN'S RUNNERS MINI CASE, which of the four elements of the marketing mix does Ryan use to differentiate his store in the marketplace? Share his definition and explain how you can increase value the prospective customers or volunteers for your company. A local hotel charges $250 to rent a conference room for a half day and$400 for a full day. This is an example of a(n) ________ marketing objective. ________ refers to the perceived benefits, both monetary and nonmonetary, that customers receive from a product compared to the cost associated with obtaining it. Independently owned firms that take title to the merchandise they handle, are classified as either full-service or limited-service, and go by names like industrial distributor are known as ______. There are many reasons why organizations fail to execute a marketing plan effectively. A ____ is a printed statement that describes how an organization is responding to a crisis and who is in charge. a pet supplies shop that caters only to cats and dogs, When a company is deciding which group of market segments they will focus their efforts on to maximize sales, they are engaging in. She typically only spends the minimum required to qualify for the promotion. A) The field of organizational behavior relies exclusively on ideas generated within the field by organizational behavior scholars B) The origins of organizational behavior are traced mainly to the field of economics C) It examines how When they take a break, the group runs to a cooler to find something to quench their thirst. Which marketing strategy would a firm be using if it decided to begin selling its products in another market, for example, region, state, or country, for the first time? Possibilities of what to delegate include all of the following EXCEPT: 79. According to Simon Sinek, what is the golden circle and what are the key questions that every company should be able to answer? This selection of a specific market segment is known as ________. According to brand positioning theory, which of the following positions would likely resonate best with customers? a lack of communication between all members involved in the process. What type of qualitative research involves watching how people behave and recording behaviors that are relevant to the research objective? 67. The behavior of followers that result from the leader-follower mutual influencing relationship is known as: 89. Corporate social responsibility refers to. Prove that its serum delivers the intended results in the long run. People with a(n) ____ locus of control believe that they are "masters of their own destiny" and can influence people and events in their workplace. Study with Quizlet and memorize flashcards containing terms like When considering distribution structure and how business markets and consumer markets differ, business markets have ___________ while consumer markets have ________, The more shared digits companies have, the more _______ they are, Business products are different from consumer products in that business The 55-year-old baby boomers share common needs in music and performers. After listening to customer requests for travel routes to the Northwest, Southwest Airlines has added cross-country routes to both Seattle and Portland. B. Concepts and relationships that are not directly measurable cannot be studied using quantitative research designs. During the ________ stage of the new-product development process, helps spot good ideas and eliminate poor ones. 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