To help inform your seasonal strategy, here are some of the holiday digital marketing trends for 2022 and how you might leverage them for your own audience. Etsy has seen a 183 percent increase in searches for knit balaclavas and a 163 percent rise in demand for puffer bags, and the brand's trend expert, Dayna Isom Johnson, sees this as an extension of the early pandemic athleisure trend. Our survey revealed that those who do plan to spend more this holiday season plan to do most of their shopping online vs. directly in-store. In short, if you can offer them, then you should. What does this look like for a B2B audience? You can also highlight the uniqueness of your brand when marketing to consumers. Sometimes its because they arent financially viable or they would hurt your overall brand perception. With even more economic uncertainty on the horizon, shoppers are looking to future-proof their finances with small changes right now. Avoid resting on laurels as a gift destination and instead create content and products that support consumers throughout the entire holiday season and subsequently, inject your brand into their holiday experience. An extended holiday shopping season means your brand has a window of higher web traffic and engagement ahead of Black Friday. Feed your curiosity with our expert analysis - from the key issues impacting society to geeky dives into products, markets and demographics. Consumers will be shopping with small and local businesses during the 2022 holiday season and larger brands can either be part of the movement or risk getting left behind. Make planning your holiday marketing easy with our downloadable Free 2022 Online Marketing Calendar. Instead, employ a marketing vendor that can extend your reach across all channels online and in-store. Written byAttentive (Authur: Sara Varni), Link to Original Blog:https://www.attentive.com/blog/holiday-marketing-predictions-2022, Heres a scenario SEO specialists know all too well: you find the perfect keywords, you create a blog post youre sure Google will love, you, If a global pandemic taught us anything, its that anyone can make things with their hands. SEO Forecasting: What Is It and Why Does It Matter? Microsoft Advertising team has published an article featuring seven consumer trends to elevate the 2022 holiday campaigns. 1. Sharing your values or what makes your most popular products special will help remind shoppers what they like about you without feeling promotional. As the mobile devices are getting more advanced and VR sets more accessible, VR and AR marketing will be an emerging digital marketing trend in 2022. A quick, 1,400+ marketers joined us live in New York City and tuned in virtually for Thread 2022, our inaugural conference for conversational commerce. Mintel research on the US streaming video market. They want to be in the loop, know that theyre getting a good deal, and feel good about choosing your brand. For example, REI does a great job of adding value totheir Co-op loyalty program. Three Most-Wanted Gifts for the 2022 Holiday Season 1. In 2022, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. By. And its not just the balance of their loans thatll make consumers more inclined to spend. For 2022, promotions are going to be a key holiday digital marketing trend, and you can expect to see an increase in special offers from B2C brands like coupons, rebates, contests, giveaways, and games to engage and convert customers at a much earlier date than ever before. Explore the interactive charts below from early 2022 or visit our Holiday Hub additional timely holiday reports. Digital Commerce Matters More Than Ever Ah, the joy of shopping. We believe growth rates will return to their normal territory of low single digits. This return to modest spending gains should align with a more typical consumer economy. Three Trends Defining the 2022 Holiday Season. A review of the 2021 US holiday season and an early preview of the 2022 holidays, including our latest US retail and ecommerce spending forecast. As holiday shoppers begin to plan for the upcoming season, many are resolved to spending less this year. Even though Google may have given third-party cookies some breathing room, marketers are giving owned data greater precedence this holiday season in an effort to retain old and existing customers rather than rack up additional expenses on acquiring new, more expensive customers. Send out email newsletters with gift guides and latest product releases. The Microsoft team says, "Here are 7 consumer trends and tips to help you create successful campaigns this holiday season. From my couch. It is a network of third dimension virtual worlds focused on the evolution of social connections. To maximize holiday profits, marketers need to create well-planned holiday marketing campaigns that take advantage of holiday spending trends. Deloitte's 2022 Global Marketing Trends is an industry-leading report highlighting trends and insights for today's marketing leaders. Threadwas an action-packed, With the rise of streaming, content creation is more diverse than ever before and consumers have more choice than ever on what to watch. #1: Social Media Campaign Timeline for Halloween Begin brainstorming Halloween social media campaigns in early May to allow a full 6 months of planning prior to October 31, 2022. Here are some holiday marketing ideas to help you get started: As the winter holidays approach, shoppers are weighing their options for how to get the best deals on gifts. In this article, we will discuss some of the essential auto dealership marketing trends. While 62% of consumers plan to give gift cards this year, 56% of people want to receive one. From inflation and privacy updates to shifts in how consumers discover new products, the macro trends were watching touch on a common theme. Early discounting and economic uncertainty . Revamped payment plans and a concrete start date have shoppers feeling much more confident about their financial future (taking the edge off inflation). First, theyre going to wait for brands to come to them, whether thats on social media or on direct marketing channels like SMS and email. Leading with empathy and transparency will ultimately help you increase brand loyalty. Over a third agreed it is not critical to shop on Black Friday or Cyber Monday because they can get good deals at any time during the winter holiday season. Weve found there really is no in between. Many arelooking for more affordable swaps for their usual itemsor hunting for deals so they can choose their preferred brands. What can brands learn from their highest-growth counterparts to thrive? For example, retailers could offer holiday-themed click-and-collect options or create holiday marketing campaigns specifically targeted at last-minute shoppers. This will help you understand the channels that educate your customers about your products, as well as the ones that most often drive users back to your site. Determine when you'll run ads, send emails, and share on social media to engage your current and potential customers. We forecast that US retail holiday sales will rise 3.3% to $1.262 trillion in 2022. Each year, we're seeing consumers begin their holiday shopping earlier and earlier, which is why we discussed holiday marketing campaigns in late . Customer experience. that shopped the 2020 holiday season or planned to shop the 2021 holiday season agreed they like it when retailers provide suggestions for entertaining, decorating or gifting. Get informed on when to complete specific actions so you wow your customers and drive increased sales throughout the rest of the year. During an extended shopping season, brands will need to create a marketing strategy that builds excitement leading up to Cyber Week. In the Inflation Exploration blog series, Mintel explores all the ways that inflation effects consumers around the globe. The share of in-store spending is expected to rise to 35% in 2022 (up from 33% in 2021), which is nearly on par with the 36% seen in 2019. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. Theres a lot of economic uncertainty right now, and consumers are feeling the pinch in their daily lives. While online shopping is convenient and popular, some shoppers are ready to brave the crowds and enjoy the holiday atmosphere in store. That means brands will need to double down on retention to drive success this holiday season. Here are just some of the Insights and Tips you'll find iN our Complete 2022 Holiday TRENDS Guide. For 2022, promotions are going to be a key holiday digital marketing trend, and you can expect to see an increase in special offers from B2C brands like coupons, rebates, contests, giveaways, and games to engage and convert customers - at a much earlier date than ever before. Mindful of how their audience was feeling about their wallets,Everlanerecently ran a promotion that called back to less stressful times. First, shoppers can see and touch the merchandise in person, which can give them a better idea of whether its a good fit. Apply these learnings in your social media marketing campaigns to spice up your posts and boost sales. This will help - today, TikTok has launched a new, 17-page holiday marketing guide, which provides an overview of key engagement stats around . Consumers are increasingly shopping for gifts online and well before the holiday season. Your marketing should center around bundled recommendationslike makeup that can be worn togetherto encourage shoppers to add complimentary items to their cart to complete their looks. Marketing trends for Oct. 21, 2022 | Ad Age . 3 Jan 2022 Holiday Marketing Trends of the Past and Adapting to the Present. For some, going into a brick-and-mortar store is still the preferred option, even though it may be more crowded than shopping online. So what does that mean for the 2022 holiday season? Its a mainstay that you can (and should) continue to invest in. Kaitlin Kamp is a Senior Marketing Intelligence Strategist at Mintel where she combines her passion for marketing with her expertise in research and consumer insights to deliver best-in-class recommendations to Mintel clients. They are becoming more like sales events, lasting multiple days and sometimes all month. In order to reach the high-spender bracket, make sure that youre employing a healthy digital marketing strategy. And for good reason according to recent studies, people are increasingly putting off their holiday shopping until later in the season. 17 Key Influencer Marketing Trends for 2022. Additionally, to be successful during the holiday season, retailers and brands need to have a solid holiday marketing strategy. Because of the volatility in the market earlier in the summer and the fear of an upcoming recession, discounts are taking precedence over things like the cache a brand might have for consumers this year. Use your campaigns to showcase the fact that shoppers can only buy your one-of-a-kind product in your stores to create the drive to buy. For example, Target could use Small Business Saturday as an opportunity to increase exposure to its Black Beyond Measure brands. Online shopping may have skyrocketed during the pandemic, but in-person retail experiences are far from over, especially during the holidays. CPG Brand Managers and Shopper Marketing teams are crafting new strategies for the 2022 Holiday season because shoppers nationwide are feeling significantly more apprehensive and overwhelmed according to recent Ibotta Performance Network (IPN) survey data.. Download the retail survey findings 25% Increase in low-income spending, from $536 in 2021 to $671 in 2022 It is mandatory to procure user consent prior to running these cookies on your website. Plus, youll be able to engage them after the holiday seasonan investment in your future success. Brick-and-mortar sales will increase 0.9% to $1.026 trillion. Youll need to nurture these shoppers and educate them on why they should shop with your brandwhether thatsyour valuesor the quality of your products. ethical and moral brand qualities are fast becoming expectations as consumers look for companies to be charitable, ethical or environmentally responsible at both local and global levels. The 2022 Ecommerce Peak Holiday Marketing and Advertising Trends Guide. Cost of living: helping consumers waste less and save more, [PODCAST] TikTok and brands: What marketers need to know (part one), 4 ways movie theaters can get back on track, Metaverse, a year after the hype: To jump in or to wait and see, Mintel spotlights clean beauty trends at Cosmoprof India 2022, What consumers want and why - now, next and in the future, Discover how and why changing lifestyles will impact consumers' relationship with beauty, What the 2022 Mintel Global Consumer Trends mean for food, drink and foodservice, Understand and compare consumers across 35 markets. 1. Is TikTok part of your holiday marketing plan? DTC CPG brands such as AllBirds sneakers or Brightland olive oil and vinegar could host pop-ups in popular department stores that customers will be flocking to for holiday shopping. Create holiday-themed landing pages on your website. Shoppers will act quickly to take advantage of a deal. Provide sponsored how-to videos in collaboration with online influencers or pop culture figures that show consumers how to wrap their gifts, decorate their home, and select gifts like a professional. However, some of the tried and true tactics of . Many shoppers want to buy from their favorite brandsand are looking for incentives to do so. The expert-led global market intelligence solution for the beauty and personal care industries. Its not all coal in the stockings though! 1. Second, theyll spread their purchases out to be able to splurge on special items from their favorite brands. Perhaps a limited time offer on your most popular subscription service, an incentive for subscription upgrades, or a referral bonus for existing customers. Person-Based Marketing Powered by Artificial Intelligence. 42% of consumers plan to spend under $100 for their entire shopping budget, a seemingly scant amount to cover friends and family members. On-brand social media stories Pick a platform and a message 2. Macro trends, from the integration of digital and physical channels to increasing calls for diversity, are upending the marketing function. Understand and compare consumers across 36 markets. These channelslike SMS,email, and loyalty programswill help you build 1:1 relationships with shoppers. Cozy Alpine Aesthetics. They understand changes are inevitable, butthey want to be brought along on your journey. Digital skills will be highly in-demand. Check out on-demand sessions from ZETA LIVE 2022 here! These include using direct mail, sending thank you cards, and boosting your car dealership's ratings and reviews. For 2022, promotions are going to be a key holiday digital marketing trend, and you can expect to see an increase in special offers from B2C brands like coupons, rebates, contests, giveaways, and games to engage and convert customers - at a much earlier date than ever before. 1 Consumers will start holiday shopping earlier 2 Holiday Sales such as Black Friday and Cyber Monday will play a bigger role 3 Growing impact of social media influencers on holiday purchases 4 Social commerce: social networks gear up for holiday shopping Consumers will start holiday shopping earlier
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